Is Chipotle Promoting the Anti-science Movement?

It seems that one of the things that makes our country great is that if you can find a market niche for your product and promote it, you drive our capitalistic society.  The question is, are Chipotle and Whole foods taking that concept too far.  Apparently a significant part of our population believes that non-GMO and organically grown are healthier.  Is it wrong for companies to take advantage of that belief?  Michael Gerson of the Washington Post wrote a column that appeared in today's St. Louis Post Dispatch accusing companies like Chipotle and Whole Foods of adding fuel to the fire for the anti-science movement.  His column is entitled "Corporate Irresponsibility over GMO's".

Personally, I have nothing against organic farming if it does not cause underproduction and hunger.  In general I refuse to pay a premium for organically grown food.  What anyone eats or pays for food is their  business.  It is socially irresponsible to drive up food cost for the poor.  It is also socially irresponsible to impose food production techniques that leave people hungry.