As I was walking through the store this week the label on the "Simply Orange' brand of juice caught my eye. It was labeled Non-GMO. This is certainly not a lie, but very misleading labeling because there is no such thing as GMO oranges. They are trying to get people to buy their product or pay extra for it because of a misleading statement. I saw their TV ad a few days later and they were touting their honesty. I do not consider this an honest way to sell a product.
Further thought has lead me to consider that we may be better off if this type of labeling was regulated. In the past, I have said that consumers should educate themselves and buy accordingly. I think it might be better to have consistent standards rather than let companies mislead their potential customers.
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